If you currently own or operate a HVAC company, you are going to want to remain knowledgeable and ahead of the curve when it comes to marketing. Otherwise, you risk being left in the dust by your competition. The market has shifted in recent years. This is largely due to the increase in influence of technology on the industry as a whole. This has ultimately led to a fast and dynamic industry. Below we will discuss some of the best HVAC marketing strategies for 2015.
Top 3 Best Strategies
- Mobile Marketing
The fact is, mobile device usage surpassed desktop usage for the first time in 2014. The trend is a direct result of smartphones becoming increasingly popular, capable, and advanced. Because of the smartphone adoption rate, an increasing number of people and users are actually using their mobile devices more than ever to search for business, products, and services. This has resulted in a huge shift in the way service based businesses such as HVAC should utilize their marketing budget. Now, more than ever, it is important to really emphasize mobile when you are designing your entire marketing plan. This includes investing in mobile advertising, optimizing your website for mobile traffic, and even utilizing SMS technology for appointments, reminders, and other services.
- Reputation Management
It is also now more important than ever to maintain a solid reputation online. In fact, your overall online reputation could make or break your business. This means that you should spend time investing in your reputation online and managing it accordingly. The fact is, over 30% of prospective customers utilize online review websites in order to make a buying decision. This means that you might lose 30% of potential business if your reputation is not properly managed online. You can actually utilize reviews as a very effective marketing campaign. By offering coupons, discounts, and other types of offers, you should be able to effectively beat out your competition. Always respond quickly and courteously to reviews and/or comments about your business on these review websites.
- Social Media Marketing
The fact is, Facebook is actually the second most visited website in the world. More customers are looking to Facebook to find out more information about businesses and services. It is important to not only have a presence on Facebook, but to also utilize it’s marketing and advertising platform to generate more traffic and business to your website/business.
If all of this is confusing then you should probably read the valuable HVAC marketing plan article over at hvacmarketingplan.com.